Tineo
Blanco
Mariana
Tineo
Blanco
QEKO needed a unique brand identity to stand out in the hard seltzer market, offering edgy, adventurous flavours inspired by the wasteland. It’s the can you pick up pre-night out or after the bar closes, en route to a friend’s flat.
The brand exudes texture and chaos. The logo races like a car in the desert, with characters weathered by sand, and moving typography that flows with the can. The palette is punchy and acidic, reflecting original flavours. The gritty, cinematic icon is recognisable across digital and print.