QEKO aimed to stand out in the hard-seltzer scene by creating a bold and playful brand that celebrates individuality. It’s a fun, spirited approach filled with attitude, grit, and a touch of wild cinematic chaos, making it feel fresh and exciting.
With a quirky name and bold, adventurous flavours inspired by the spirit of the wasteland, QEKO stands out from the crowd. It’s the can you pick up before a night out or after the bar closes on your way to your friend’s apartment.
Brand Identity Design
The result is a vibrant and chaotic brand. The logo dances and twists like a car racing across the desert at high speed, with the characters worn down by sand and grit, while the rest of the typography flows seamlessly with the can.The palette is punchy and acidic, with specific colours for the original flavours. And the icon is gritty and cinematic, perfect for recognition across digital, print, and beyond.