Tineo
Blanco
Mariana
Tineo
Blanco
JEVA, a nonprofit for Venezuelan women in cinema, is the country's first organisation, where art breaks barriers and serves as a form of protest.
They’ve reclaimed 'jeva,' a slang term often used against women, turning it into a symbol of empowerment. They sought a visual identity challenging traditional femininity and perceptions of women in the industry.
They’ve reclaimed 'jeva,' a slang term often used against women, turning it into a symbol of empowerment. They sought a visual identity challenging traditional femininity and perceptions of women in the industry.
Bold, modern, and unexpected visuals define JEVA’s identity. Centring the three-eyed graphic to symbolise the collective vision of past, present, and future women in cinema—honouring pioneers while celebrating today’s storytellers in Venezuela and beyond.
The result is an energetic, fearless brand design that reflects the bold work and empowerment at the heart of JEVA.