Tineo
Blanco
They’ve also reclaimed the term "jeva"—a slang term often used against women—and turned it into a symbol of empowerment.
They wanted a visual identity that challenged traditional notions of femininity and how women in the industry are perceived.
I also wanted it to look like an icon that could be versatile in any output.
The final logo leans into high-contrast typography to make a statement built from heavy, blocky letterforms that aggressively lock together, mirroring the raw, tactile feel of a stencil spray-painted onto a wall or a bold title card opening a film.
Underneath, the clean tagline anchors the mark, creating an identity that feels less like a traditional corporate logo and more like a symbol of collective resistance and rebellion.
Alongside the wordmark, I designed this supporting icon to dig deeper into the narrative of the female gaze. The stacked, shifting lens shapes evoke three eyes looking simultaneously into the past, present, and future of Venezuelan women in cinema. It subtly references the frames of a film strip while acting as a powerful standalone symbol. It’s a mark that honours the history of the women who came before, celebrates the filmmakers creating work now, and looks ahead to the diaspora's future.
I wanted to steer clear of typical nonprofit colours and go for something urgent and electric. The core brand uses Jeva Green and Mono Black for a high-visibility, high-contrast look reminiscent of a protest poster. Then I added Jeva Blue, Light Blue, and Cream to give them a versatile system for digital layouts. The result is a colour world that’s completely unapologetic, loud, and cinematic.
To bring a more atmospheric, cinematic feel to the photography and social assets, I created a glowing, radiant gradient designed to be used as a versatile visual overlay. Mimicking the look of a camera light leak or a projector beam, it adds an instant layer of depth and energy to standard image treatments. It gives the organisation a quick, signature way to treat photography, text backgrounds, or title cards while keeping everything feeling electric and unified.