Casivache is a creative video company based in Venezuela, the heart of Latin America. With a sharp eye for visuals, a strong creative voice, and a genuine love for filmmaking, they believe in the power of great stories, new narratives, and diverse perspectives.
They wanted a brand that stood out from other production companies. Playful and authentic, they wanted a look that feels modern and ready for anything. All-terrain.
Brand Identity Design
Born out of a last-minute project crunch, Casivache’s original logo was a quick typographic fix.
When it came to the logo, I decided to preserve the core typography they had been using for years.
By evolving it into a sleeker, more concise, and modular system, the word-mark retains its familiar essence but stands out with a sharper, more intentional edge. I refined the letterforms to emphasise their dramatic ink traps and interlocking geometry, creating a bold, rhythmic lockup that feels incredibly premium while maintaining its established character.I paired Lao MN Bold with the Rubik Family to get a perfect mix of character and clarity. Lao MN Bold has an amazing physical presence and a cool, interlocking rhythm that's perfect for massive headline stacks. Then, Rubik balances things out as the secondary font—it’s a super clean sans-serif that keeps longer paragraphs and smaller notes easy to read.
The goal was a colour world that feels equal parts cinematic and rugged. The main foundation uses a high-contrast pairing inspired by lighting and exposure setups. To mix things up, a high-energy accent adds a quick pop to layouts, while the remaining tones bring in those dusty, organic textures you get from working out in the field. It’s a super practical palette for a brand that’s always travelling and shooting.
I wanted to steer clear of the overused industry clichés: clapperboards, aperture rings, and lighting rigs that can saturate the film production space. I chose to create a flexible visual system built from core geometric elements instead of a static asset.The crosshair circle immediately evokes a camera viewfinder, framing, or aspect ratio markings, which perfectly fit the industry, but does so through abstract, structural geometry. These shapes can easily tile into patterns or stand alone as graphic elements, giving them total flexibility across all their gear, pitches and any output they could need in the future.